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Getting ugly with Serge

Following the triumphant reception of our first interview with the Cardano Whale, we are thrilled to present you with the insights and journey of Serge from Ugly Bros. This exceptionally enthusiastic individual is widely regarded as a trailblazer within the Cardano NFT realm. Join us as we delve deep and get Ugly with Serge.

Let's start with giving a bit of background about yourself. Be as specific or general as you would like. Remember, no judgment here! We appreciate the fact you are willing to open up to a room full of strangers. Where are you from? What do you do? What are your skills? What do you do for a living? Go where you want with it, and have fun!

My name is Sergio, and I was born in the Dominican Republic. I am the owner of a personal training and fitness company and have been in this business for the past 8 years. On the other half of my day, I manage a venture called Ugly Bros.
My skills include being a musician, an audio engineer, and knowledgeable in marketing, particularly SEO. Additionally, I am an entrepreneur.

What projects do you run or do you help with? If none, what project brought you into the space?

I just run the Ugly Bros.

What brought you to blockchain technology in general?

I was drawn to blockchain technology after witnessing the corruption that has persisted in the Dominican Republic for decades. Blockchain addresses this issue by tracing data across a public network. Additionally, money transmitters in my country charge exorbitant fees for their services. With blockchain, transferring money internationally could be as simple as using a phone.

What do you see as the biggest advantage(s) of blockchain technology over current web tech?

Provided that the users of blockchain are well-informed, the primary advantages of using blockchain are trust and security.

Why Cardano out of all the other chains? If not Cardano, why the chain that you prefer & why?

Cardano was actually my first cryptocurrency. I was captivated by how Cardano emphasizes peer-review in a market where being the first often seems best. They take a distinct approach.

If you could do anything to make a living, what would it be? What's stopping you from making this a reality?

There's no hindrance, really. I'm currently engaged in the two things I'm most passionate about. Both endeavors have facilitated my pursuit of passion and financial independence. It took time, but I've reached this point.

What are the most important qualities a team must possess, and what attributes do you seek when researching a new company or project for investment?

Leadership skills, passion, credentials, customer service, among others. It's particularly challenging in the crypto world because often skills aren't transferable, and many projects remain anonymous for various reasons.

Where do you see yourself 10 years from now? What are your long-term goals, and why are they significant to you?

In a decade, I aspire to live in a more serene environment than the bustling city. The pandemic instilled in me the need to pivot my business to online revenue streams, not just face-to-face operations. Over the next few years, my focus is on achieving complete sustainability with an online business. It's essential for me to find tranquility amidst the prevalent chaos.

What are your hobbies? What do you find most enjoyable?

I cherish spending time with my family, creating music, and innovating in my professional realm.

If you could change one thing in the world, what would it be and why?

I would alter the way people perceive and treat each other. While it doesn't apply universally, there's a rampant culture of judgment and maltreatment that needs to cease.

What's your favorite kind of music? Who's your favorite artist? Your favorite song?

That's a multifaceted question. I appreciate a myriad of genres. Lately, I've been engrossed in anime music, orchestra, and jazz.

What is your favorite book or piece of literature? Why is it special to you?

One book that profoundly influenced my business decisions is "Shoe Dog: A Memoir by the Creator of Nike" by Phil Knight. I'm inclined to learn from adversities and setbacks. It prompts me to ponder: What can I glean? How can I improve? Can pitfalls be averted?
It’s not how to be like Nike, but what I can learn from Nike.

What inspired you to create such a vibrant brand?

For me, it's about breaking the mold. Merely following prevailing trends isn't fulfilling. At this juncture, it's pivotal to innovate and introduce novel concepts.

What’s the lowest moment you’ve had as a founder?

In the context of web3, it's been when I had to shoulder blame for issues beyond my control. Absorbing the fallout from others' oversights becomes my burden since I chose those individuals.

What do you see as Cardano's biggest challenge?

Onboarding remains a challenge. The focus is skewed heavily towards technology, sidelining the educational aspect of 'why Cardano'. Within our niche, maybe that's understood. However, broader adoption raises questions of scalability, especially when the blockchain faces limitations after a certain number of transactions. Perhaps the emphasis should be on refining the foundational systems to enhance the chain's efficiency.

In conclusion, Serge, originally from the Dominican Republic, brings a diverse skill set to the table, including personal training, fitness, music, audio engineering, marketing, and entrepreneurship. His focus is on Ugly Bros, a project that embraces innovation in the blockchain space.

Serge's choice of Cardano as his first cryptocurrency is based on its commitment to peer review and unique approach. He envisions a future marked by online sustainability, balancing personal tranquility with professional growth.

His interests range from family time to music creation and innovation. He aspires to promote kindness and understanding among people.

Serge draws inspiration from "Shoe Dog" by Phil Knight, using its lessons to navigate challenges in his journey. Ugly Bros stands as a testament to his commitment to breaking from conventional trends.

He acknowledges Cardano's challenges in onboarding and emphasizes the importance of educating users about its potential. Serge's insights offer a glimpse into the blockchain space's complexities and the future of Cardano and Ugly Bros.